“Labour of love”, meaning the will to create a work of art out of pure passion. This is the theme of the 2012 Dancity Festival, the electronic music and digital arts festival now in its seventh edition, which will take place in Foligno (IT) on July 6th and 7th. Two days of concerts, live shows and DJ sets, installations, dance performances, exhibitions, with international artists performing in suggestive as well as innovative locations.
In line with this year’s theme, Dancity has chosen to entrust the Festival’s graphic concept exclusively to Trevor Jackson, visual artist, video-maker, musician and DJ.
The eclectic English artist has therefore reinvented the Festival logo as well as the entire graphic concept: the website, the t-shirts, the print material. The stylized letters of the “classic” DF logo have been translated into pixels, a typical instrument of Jackson’s art, and into a new multifunctional form, ideal for different levels of communication.