Slam Jam

Slam Jam X Converse Jack Purcell SUMMER JOURNEY

May 16, 2013

The Jack Purcell sneaker came on the scene a little over 75 years ago and quickly became a court and campus classic. What began as a humble badminton performance shoe has evolved to become a modern style icon and now symbolizes confidence, wit and effortless style. For the Summer 2013 Slam Jam for Converse Jack Purcell collaboration, Slam Jam subtly updated the familiar silhouette, adding a simple, red snap-button closure. The sneaker can be removed in one easy motion without untying the laces, allowing the wearer to seamlessly go from dry land to sea.

The premium navy upper is finished in a water-repellent waffle canvas, adding extra durability to a material long associated with Converse’s DNA. Clean white rubber rands give the kicks a classic look and feel to complement summer wardrobes. The signature Jack Purcell toe-smile features the same bright red accent introduced on the metallic snap-button, canvas lining and bold outsole color pop. The seasonally appropriate expression “Summer Journey” is printed vertically on the right and left sneaker tongues, playing off the Italian brand’s initials and perfectly capturing the carefree spirit that inspired the collaboration.

“A nautical summer journey was the inspiration for these sneakers, we are thrilled to collaborate with Converse and be given the opportunity to rework the legendary Jack Purcell. We wanted to honor the original with unique details to give them a touch of the Slam Jam attitude.”

The Slam Jam for Converse Jack Purcell Sneaker will be available in limited quantities, beginning on May 31 at Slam Jam store Ferrara, Stussy Store Milano, online on the new web portal of Slam Jam and select Converse First String retailers worldwide.