The Nike x Roundel by London Underground Air Max collection fuses a set of groundbreaking urban icons: Nike’s Air Max shoe and the London Tube – the world’s first underground railway, and weaves that inspiration and Nike’s newest technology – engineered woven Jacquard – into two striking shoes. The Nike x Roundel by London Underground collection represents the diverse and unique style that is synonymous with the city of London. Drawing on the very fabric of London, these Air Max shoes feature a vibrant pattern that takes inspiration from the famously audacious seat upholstery found in the railway’s cars.
The Nike x Roundel by London Underground Air Max collection debuts Saturday 14th December 2013. The first 150 pairs will drop exclusively at the Piccadilly Circus station pop-up kiosk at 6am in celebration of TFL’s 150th anniversary.
Roundel by London Underground is a new brand founded by Slam Jam.