Slam Jam

SLAM JAM X PUMA

February 23, 2015

2015, SS15 will see PUMA collaborate with Slam Jam, to mark their 25th anniversary with the release of two iconic silhouettes, the States and the Trinomic XT2 Plus.

Founded by Luca Benini in ’89, Slam Jam has since become a huge name on the streetwear scene, venturing beyond the clothing and footwear market into arts and culture. They have created a unique identity, pioneering the merge of youth subculture and fashion.

At this time the golden age of hip-hop and b-boy was spreading from New York and the East Coast, the rest of the world was influenced. Slam Jam was in the right place at the right time.

The PUMA States is the iconic silhouette for this scene and this time, appearing in every sneaker bible and documentary. With limited availability in Europe, but so sought after, Slam Jam was one of a few destinations with stock. As Slam Jam had selected the States for their world tours they became a destination for sneaker enthusiasts to get hold the classic. For 2015 it is reimagined, in jet black cuts the PUMA States feature a simple embossed logo that gives the classic an avant-garde flair.

Throughout the early 90s street fashion embraced city living sports, from skateboarding and cycling to running, as a major influences. The PUMA Trinomic XT2 Plus was at the pinnacle of this movement; an innovative running shoe with cushioning technology that quickly became a hit in the fashion world. The Slam Jam x PUMA Trinomic XT2 Plus mixes reflective material with the classic Slam Jam colour scheme of black and white.

The special pack will be exclusively sold from 27th February at the Slam Jam store in Milan – that for the occasion will reveal the set up realized for the colab by the renowned Parisian Creative Agency Étudesand on line through the e-shop www.slamjamsocialism.com.

A special gift, combined with the shoe style, enhances the exclusivity of this colab for all who will buy the Slam Jam X PUMA Special Pack at the Milan store or on the eshop: the Trinomic XT2 Plus pack will have a jaquard socks pair, in black&white colourway, inspired by the Sol Lewitt graphics, very famous artist for his Wall drawings, while the States will include two cards with the Paolo Capezzuoli sketches, alias Zero-T, one among the most famous international artist from the underground panorama. One more surprise, from 21st March a Secret color States will be exclusively sold in store in Milan and on the eshop www.slamjamsocialism.com.

From 14th March the Slam Jam X PUMA Special Pack will be exclusively sold in Italy at Undici store (Sassuolo), Back Door (Bologna), Suede Store (Rome) and Sneaker 76 (Taranto) and on line on Unotre.com, also dropping through premium global retailers including Beams in Japan, Kasina in Korea, Colette in France, Solebox in Germany, Sneakersnstuff in Swe- den, Endclohing in UK, Kith, Bodega, Bait e UBIQ in USA.