A new Area. A new Era.
Via Lanza, 1, Milano.
Friday, September 23rd, Slam Jam will define its new area in Milano via Lanza 1, a space that will be far more than just a store. A vibrant mix of exhibitions, special projects and a special Guest Room for mono-brand presentations are just a glimpse of the experiences that will be delivered by the slam jam world.
Home to its Headquarters, Slam Jam opened its first retail experience in Ferrara in 2004. Following it’s success, Slam Jam expanded, opening a second venue in Navigli, Milano in 2005. Now a new era begins in the hearth of the city, in the artists district of Brera.
Embodying its streetwear heritage, Slam Jam Milano will house a finely curated selection of brands that represent the ever-evolving SJ world. Thanks to 25 years of curiosity and passionate research comes the eclectic mix of brands that best describe SJ’s DNA.
Just to name a few: ALYX, Bianca Chandon, Craig Green, Fear of God, Ganryu, OAMC, Undercover, Wtaps, Visvim and a vibrant footwear range that features Eytys, Suicoke, limited edition sneakers and special release.
The Guest Room will be a space dedicated to monobrand pop-up, exhibitions, special projects and other wonders. A separated area that will be unlocked only to present distinctive SJ’s partnerships, such as our first guest: OAMC.
SJ MILANO: AN ARCHITECTURAL STRUCTURE THAT PERVADES THE SPACE
Designed by Andrea Caputo, the interior celebrates SLAMJAM’s atypical & unique identity. The project integrates the retail and temporary exhibition space inside the former location of the Mazzotta Foundation of Milan.
The materials play in contrast with each other: zinc for the structure, sequoia wood for the shelving surfaces and drawers, a plate system in plexiglass for the shelving units of small objects, and perforated metal sheets and grills for the back of the shelves.
The merging of different materials, which reference industrial aesthetics, explores the diversity of textures & milieus the company typically addresses. The contrasting forms & materials coincide to create an autonomous structure, opening up new ways of examining the relationship between historic and modern conditions. The unexpected mix of elements is authetntic and engrained in SJ’s DNA.
THE GUEST ROOM: VOL 1 — OAMC UNLOCKED SEPTEMBER 23RD
OAMC represents a harmonious balance between modern aesthetics and innovative techniques. Taking influence from contemporary culture, traditional menswear, functional and rational design, nature, technical innovation, material development, and extensive traditional craft, OAMC creates modern menswear for the culture and context of now.
For the Fall/Winter 2016 collection, Creative Director Luke Meier explored the various manifestions of flight: nature, the military, and iconography. Taking cues from birds and nature, the garments incorporate elemental forms of birds in a graphic sense through intarsia bouclé knit, jewelry forms, and print. The layering techniques, a reference to the structure of birds’ wings and feathers, are utilized in tailoring, trousers, and cut and sew garments. Real feathers are present in the garments and jewelry, and down fill is used to create volume and warmth in fully quilted garments. The collection also draws on apparel developed from the military, from classic nylon MA-1 bombers to parachute detailing, which celebrates not the act of war but the human ingenuity behind material construction.
From there, the collection questions the very concept of war & peace, using the symbol of the dove as inspiration. This is incoprorated in the prints, sculpted metals and knit intarsia.