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SLAM JAM PRESENTED WEEKLONG VLONE POP-UP IN MILAN FOR FASHION WEEK

September 28, 2016

CONTEMPORARY MENSWEAR BRAND VLONE, THE READY-TO-WEAR FASHION OFFERING FROM A$AP BARI X A$AP ROCKY, INTRODUCED A WEEKLONG POP-UP SHOP AT SLAM JAM’S SPACE IN MILAN, ITALY – OPENED SEPTEMBER 20TH AND RUN THROUGH SEPTEMBER 25TH. THE BRAND CURRENTLY OPERATES ON AN EXCLUSIVELY POP-UP BASIS, WITH AN APPEARANCE IN PARIS LAST YEAR THAT SOLD OUT WITHIN HOURS, A DOWNTOWN LA GALLERY THAT SOLD OUT BEFORE THE DURATION OF ITS MONTH-LONG LEASE, AND A LIMITED RELEASE AT THE COLETTE STORE IN PARIS EARLIER THIS SUMMER.

VLONE COMES OFF OF SUCCESSFUL COLLABORATIONS WITH VIRGIL ABLOH’S OFF-WHITE AND HAS RECENTLY TEASED A FORTHCOMING SHOE COLLAB WITH NIKE. FOR NEXT WEEK’S RUN IN MILAN, VLONE TEAMS UP WITH ITALIAN CLOTHIER SLAM JAM, WHOSE SPACE IN VIA PAOLI HAS BEEN CONCEIVED TO HOST SUCH SPECIAL PROJECTS AND EVENTS, AND WILL HAVE AVAILABLE FOR PURCHASE A NUMBER OF LOOKS THAT WERE FEATURED IN APRIL’S LA SKATE-PIPE RUNWAY PRESENTATION. THESE INCLUDE RED LEATHER TRACK PANTS, CUT AND SEW SHIRTS, AND AN ALREADY COVETED “JAIL-JACKET”. THIS WEEK IN MILAN THE BRAND, FOR THE FIRST TIME, PRODUCED VERY LIMITED RUNS OF ITS BASICS COLLECTION AND HOODIES IN WOMEN’S AND CHILDREN’S SIZES.

HELMED BY DESIGNER, STYLIST AND CREATIVE DIRECTOR A$AP BARI (JABARI SHELTON), VLONE HAS CHAMPIONED YOUTH CULTURE SINCE ITS INCEPTION, INSPIRED BY BARI’S UNRELENTING BELIEF IN THE YOUTH’S PASSIONS, CURIOSITY AND ADVENTUROUS LIFESTYLE.

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