Slam Jam


February 21, 2017
ASICS Tiger and Slam Jam team up again for a new collaboration in restyling the iconic GEL-MAI. The GEL-MAI was first released back in the late-90s and featured a head-turning construction that completely ditched the iconic ASICS Stripes for a
one-piece futuristic upper.
With this new collaboration Slam Jam has worked on two color combinations, two different geometrical patterns: black and blue, green and violet.
The Black version will be presented at Slam Jam Milano and on line on on the 25th of February, with an exclusive launch.
The Green version is a more exclusive color combination, available only at Slam Jam Milano and on, plus the top retailers mita sneakers and Dover Street Market.

The creative direction of the communications assets has been created by Office Magazine who shot an editorial for the presentation of this collaboration.
Launch event at Slam Jam Milano, February 25th, 10am in the morning, for a breakfast in collaboration with office magazine.