SLAM JAM AND BEAMS CELEBRATES NEW COLLABORATION WITH SUICOKE.
In a fusion between Italy and Japan, Slam Jam and Beams have come together with SUICOKE for a special triple collaboration.
The capsule collection named SSB mixed with a spice of both premier stores’ DNA, all designed under the concept of ‘’hybrid sports’’: reflective silver graphics on premium knitted tape, Ripple soles, unique Vibram footbed, all come together on the signature DEPA-V2 silhouette, combined with metallic parts. Along side a set of technical apparels.
‘’Packable’’ full-zip hoodies and shorts has light weight nylon fabrics that help regulate body temperature and impenetrable moisture barrier to guarantee dryness. Premium cotton t-shirt gives perfect fitting to the body.
The product is launched with a video by Simone Rovellini with art direction by Slam Jam.
The collaboration will be available at Slam Jam Milan store from April 14th and Beams Harajuku from April 15th.
VIDEOMAKER: Simone Rovellini
PHOTOGRAPHY DIRECTOR: Davide Gatti
STYLIST: Yosephine Melfi
MAKE UP Giulia Cigarini