Slam Jam

SLAM JAM / SUICOKE / BEAMS

April 10, 2017

SLAM JAM AND BEAMS CELEBRATES NEW COLLABORATION WITH SUICOKE.

 

In a fusion between Italy and Japan, Slam Jam and Beams have come together with SUICOKE for a special triple collaboration.
The capsule collection named SSB mixed with a spice of both premier stores’ DNA, all designed under the concept of ‘’hybrid sports’’: reflective silver graphics on premium knitted tape, Ripple soles, unique Vibram footbed, all come together on the signature DEPA-V2 silhouette, combined with metallic parts. Along side a set of technical apparels.

‘’Packable’’ full-zip hoodies and shorts has light weight nylon fabrics that help regulate body temperature and impenetrable moisture barrier to guarantee dryness. Premium cotton t-shirt gives perfect fitting to the body.

The product is launched with a video by Simone Rovellini with art direction by Slam Jam.

The collaboration will be available at Slam Jam Milan store from April 14th and Beams Harajuku from April 15th.

 

VIDEO CREDITS

VIDEOMAKER: Simone Rovellini

PHOTOGRAPHY DIRECTOR: Davide Gatti

STYLIST: Yosephine Melfi

MAKE UP Giulia Cigarini

MUSIC: Riva