The premium navy upper is finished in a water-repellent waffle canvas, adding extra durability to a material long associated with Converse’s DNA. Clean white rubber rands give the kicks a classic look and feel to complement summer wardrobes. The signature Jack Purcell toe-smile features the same bright red accent introduced on the metallic snap-button, canvas lining and bold outsole color pop. The seasonally appropriate expression “Summer Journey” is printed vertically on the right and left sneaker tongues, playing off the Italian brand’s initials and perfectly capturing the carefree spirit that inspired the collaboration.

“A nautical summer journey was the inspiration for these sneakers, we are thrilled to collaborate with Converse and be given the opportunity to rework the legendary Jack Purcell. We wanted to honor the original with unique details to give them a touch of the Slam Jam attitude.”

The Slam Jam for Converse Jack Purcell Sneaker will be available in limited quantities, beginning on May 31 at Slam Jam store Ferrara, Stussy Store Milano, online on the new web portal of Slam Jam slamjamsocialism.com and select Converse First String retailers worldwide.

To better reflect its growing profile of international customers as its core business continues to expand, Slam Jam relaunches online as SOCIALISM (www.slamjamsocialism.com). The company will retail an international mix of progressive mens and womenswear, streetwear and accessories, plus music, books, fragrances and other handpicked lifestyle items.

Slam Jam partnered with The Official Manufacturing. Co., (OMFG Co.) a leading creative agency firm based in Portland, Oregon, USA, to help select the name, along with a fresh visual identity and tagline. The result – SOCIALISM: it’s for the greater good.

The name change also helps to better express the company’s unique approach to service, with a collaborative, personal appeal to their fashion-forward and informed clientele. “The strength of the name is found in the hidden, double meaning of the word… in that this retail location is literally Slam Jam’s social presence in the world,” says Jeremy Pelley, OMFG Co. founder.

In addition to original editorial content and the online store, SOCIALISM will also replicate the boutique experience, taking special care to assist their clients in a personal way. “We consider SOCIALISM to be your online street shop, where we aim to establish a very familiar connection with each client,” adds Giovanni De Marchi, Slam Jam marketing director.

About SOCIALISM
SOCIALISM offers fashion and lifestyle goods from an ever-evolving mix of niche and mainline brands including: Visvim, Supreme, Carhartt, Nike Sportswear, Stussy, Forfex, Kenzo, Nanamica, Acne, MSGM, Undercover, Sacai, Junya Watanabe, Maison Martin Margiela, Alexander Wang. With a strong emphasis on exclusive product collaborations and limited-edition items – the selection available online at SOCIALISM remains largely influenced by the art, music and cultural roots of SLAM JAM, its original brick & mortar store located in Ferrara, Italy.

www.slamjamsocialism.com