Coinciding with the launch of New Balance’s updated version of the iconic 990 silhouette, Slam Jam present Nine-Nine-O, their latest editorial project starring the revisited classic.
The new 990v5 is about ultimate craftsmanship and unparalleled quality. Worn both by supermodels in Milan and dads in Ohio – as its tagline reads -, the silhouette fills the gap between performance and everyday life. The new take combines durable mesh uppers with plush suede overlays, a construction that guarantees a premium yet athletic feel. Echoing the silhouette’s dual identity, the shots show a polished sartorial approach to technical gear.
The New Balance 990v5 is set to launch online and in store on May 4 in black and grey, while the blue version will release later this year.