Slam Jam and office solutions collab on a digitally-warped editorial experience.
By: office solutions & Simon Rasmussen
Creative Direction & Photography: Till Janz
Stylist : Sara Gilmour
Lighting Asst : Okus Milsom
Stylist Asst : Brian Conway
Casting Director : Roxane Dia
Talent : Kukua @ Premier / Anjola @ Youth Models
Production : Kit Pak-Poy @ ART
Stills Retouching : Hand of God
Art Direction : Wei Prior
3D Design : Karim Fuad
3D Character Design : Alexander MacKinnon
3D Animation : Studio Dosage
Editing & Music : Studio Till Janz
AR Implementation : Tin & Ed
Slam Jam and office solutions always make it happen. This time, the Italian lifestyle imprint has teamed up with office solutions to explore the shape-shifting nature of social media, fashion, and our culture.
The editorial is more of an experience than a series of photos. Featuring avatar elements and AR implementation that makes you feel the clothes in real time, the editorial was masterminded by creative director Till Janz and gives you a taste of what it’s like to time travel through decades past. Including a mix 70s style and modern garments, the project is both vintage and futuristic, exuding the energy of a retro clubhouse that has gone through a re-rendering on its way to a mobile download.
We wear clothes not only to have our expressions seen but also shared. The way we think about fashion has to both be physical and virtual, and this project takes the best of both worlds and introduces a fashion landscape you wouldn’t think possible.