The Novablast concept naturally reflects attention to the dialogue between highly innovative technology and a lifestyle-savvy approach. The silhouette and concept behind it fits within Slam Jam’s effort towards the study of the ultimate uniform, sporting unconventional colors for a running shoe.
For this special colorway, Slam Jam teamed up with Milanese video collective NoText. 'Keep Losin' Track' is a video that combine the wild nature landscape with a digital approach.
The Novablast also defines the latest moment of the Slam Jam and Asics journey, started with a series of collaborative efforts on the GLIII, moving on and towards a more experimental landscape with the Gel Mai, and eventually approaching the hyper-technical area with the upcoming Slam Jam x Asics Novablast collaboration (November 2020).