Fashion 16.04.19

緊急事態 (kinkyujitai)

Photography by Lorenzo dal Bosco
Styling by Daisuke Iishi
Hairstyling & Make Up by Takuya Uchiyama
Models: Mahne, Taro
Special thanks to Urano

Shot in Tokyo’s up-and-coming Ikebukuro district, 緊急事態 (kinkyujitai, Japanese for “emergency”) is the latest project by Slam Jam. The editorial offers an unusual angle on one of ASICS most popular silhouette, the Gel Kayano 5 OG.

Slam Jam’s approach to Gel Kayano 5 OG’s familiar lines is playful and fuses them with Ikebukuro’s most beaten streets and hidden spots. The result is a vivid portray of genuine city vibes and mesmerizing locals, where ASICS styles add to the broad sense of authenticity.