Style 21.02.20

Slam Jam x Sadboys Gear

Photography by Fredrik Andersson

Sadboys Gear (SBG) and Stockholm Beauty Group proudly presents an exciting joint venture with powerhouse Slam Jam.


As part of their ongoing Spring/Summer campaign “YOUR BEAUTY IS OUR BEAUTY - SMILE :)))“, SBG are delighted to unveil two new, exquisite garments and offer them at general sale to the public. Featuring artworks by distinguished artist Bladee, a 240gr/m2 t-shirt (100% cotton) and a 390gr/m2 hoodie (100% cotton) are adorned with high-density transfer prints and mock stitch embroideries, suitable to wear at ANY occasion - exclusively available at Slam Jam’s flagship in Milan (Via Lanza 1) and starting 21st February 2020.

Sadboys Gear will also have a limited selection from their regular collection available for purchase, ahead of it’s wide release on 25th February 2020.

In addition, On the occasion of Milan Women’s Fashion Week, Spazio Maiocchi presents YUNG LEAN – “Boylife in EU,” an immersive audiovisual experience. Check the event here.