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Founded in Milan in 2015, UNITED STANDARD is the brainchild of multimedia artist Giorgio Di Salvo. The brand is driven by an obsessive research attitude and deep, hallucinatory graphic developments. The word STANDARD refers to the basic tools of the brand: uniforms, military hardware, industrialized performance formulas and fabrics. UNITED refers to the contemporary synthesis of these standards produced by the vision of Di Salvo and his wide network of collaborators.