PLAY

September 2014

Erik Brunetti


Before streetwear had a name, FUCT existed.

Originating in the 1990s, the brand’s direct and intertwined relationship with the skate culture cemented their loyal following early on and propelled them into an almost cult-like status.

 

Driven by the provocative vision of its creator, artist Erik Brunetti, FUCT has since become one of the most influential american streetwear labels.

 

As an arbiter of street fashion, FUCT is famous for appropriating the iconic logos and movie stills that have become ingrained into american culture, and transforming them into “carefully constructed, controversy-stirring images,” as brunetti himself states in the introduction of the book FUCT, published by Rizzoli New York.

 

The brand has collaborated with a diverse list of companies, artists, and designers on their images and advertising, which has kept their creative output relevant, straddling the line between controversial yet appealing.

 

Reflecting on the brand, filmmaker Aaron Rose elaborates, saying, “FUCT developed a look and a style that personified youth rebellion and anti-authority, but with a serious stylish twist.”

 

As they continue to flirt with controversy, FUCT has come to embody the very archetype of American counterculture.

15 December 2018
Slam Jam x Vans Launch

A Slam Jam and Vans joint venture to rethink the Era icon. Featuring a Slam Jam colors checkerboard, and some Fergus Purcell aka Fergadelic designed Slam Jam illustrated logotypes. Launch event will happen at Slam Jam Milano, from 6 to 9 pm, with drinks and music.
via Lanza 1, Milan IT
19 December 2018
Slam Jam Festa Di Natale

Slam Jam celebrates the end of the year by throwing an open 'Festa di Natale' at legendary ARLECCHINO DISCO, a stunning dance dom existing since the 1950s, in the outskirts of Ferrara. Music will be curated by Justin Van Der Volgen, Luca & Andrea. From 10.30 pm.
ARLECCHINO, Via Confine Superiore, 30, 44011 Santa Maria Codifiume FE
08 January 2019
Slam Jam Pitti Uomo 95 Guest Residency

During the 95th edition of Pitti Uomo in Florence (8-11 January, 2019), the multifaceted Italian urban culture company, Slam Jam, will celebrate thirty years of using clothing, art and music as a tool to connect like-minded tribe of people across the globe. Opening event will happen on 8 January, from 6 to 9 pm, by invitation only. The exhibitions will be open to public - free access - from 9 to 10 January, from 10 am to 7 pm, according to the Museum’s normal opening hours.
Museo Marino Marini, Florence
15 December 2018
Slam Jam x Vans Launch

A Slam Jam and Vans joint venture to rethink the Era icon. Featuring a Slam Jam colors checkerboard, and some Fergus Purcell aka Fergadelic designed Slam Jam illustrated logotypes. Launch event will happen at Slam Jam Milano, from 6 to 9 pm, with drinks and music.
via Lanza 1, Milan IT
19 December 2018
Slam Jam Festa Di Natale

Slam Jam celebrates the end of the year by throwing an open 'Festa di Natale' at legendary ARLECCHINO DISCO, a stunning dance dom existing since the 1950s, in the outskirts of Ferrara. Music will be curated by Justin Van Der Volgen, Luca & Andrea. From 10.30 pm.
ARLECCHINO, Via Confine Superiore, 30, 44011 Santa Maria Codifiume FE
08 January 2019
Slam Jam Pitti Uomo 95 Guest Residency

During the 95th edition of Pitti Uomo in Florence (8-11 January, 2019), the multifaceted Italian urban culture company, Slam Jam, will celebrate thirty years of using clothing, art and music as a tool to connect like-minded tribe of people across the globe. Opening event will happen on 8 January, from 6 to 9 pm, by invitation only. The exhibitions will be open to public - free access - from 9 to 10 January, from 10 am to 7 pm, according to the Museum’s normal opening hours.
Museo Marino Marini, Florence