PLAY

February 2015

Carhartt WIP “Boom Town Slickers”


To celebrate its jubilee, Slam Jam has joined forces with Carhartt WIP to develop a very special project.

 

For the past twenty-five years, Slam Jam have been eagerly exploring the world, listening, observing, intercepting trends, editing and mixing them up. The result is a bridge that joins streetwear and fashion. Music, visual arts and the energy from underground cultures have always been the fuel for Slam Jam’s engine. A childlike enthusiasm for this world made the rest.

 

Along the way, the italian company had the chance to meet with Carhartt WIP, which became a partner throughout this journey – a friend with whom Slam Jam shared the most important stages of its history.

 

To celebrate the anniversary, the two companies teamed up and, under the creative direction of the British designer Andrew Bunney, created a collection which consists of twenty-five styles, split into five programs. Five total looks made of Carhartt WIP classics reinterpreted alongside new designs, playing with the themes “Putty Canvas”, “Denim”, “Reflective”, “Bandana” and “Chase Thermal”.

 

“Boom Town Slickers” campaign, directed by filmmaker Marie Schuller, contributing head of fashion film at Showstudio.

04 May 2019
New Balance 990v5 Product Talk at Slam Jam Milano

Exclusive drop at 11.30 am. Product talk with New Balance Product Team at 3 pm. Register below. Limited capacity.
via Lanza 1, Milan IT
07 May 2019 – 09 May 2019
Slam Jam at Venice Biennale

A Spazio Maiocchi presented three-day multimedia experience, curated by KALEIDOSCOPE, featuring many special guests.
Secret Location, Venice IT
10 May 2019
Napapijri Martine Rose 24h Experience

A Martine Rose curated 24h experience. Feat. Heartless Crew (reunited for the occasion), Oneman and Martelo.
Black 'N' White, Ayia Napa CY
19 June 2019 – 25 June 2019
Slam Jam Showroom Paris Edition

Feat. great new entries like Magliano, Northwave and more.
27 Boulevard Jules Ferry, Paris FR
04 May 2019
New Balance 990v5 Product Talk at Slam Jam Milano

Exclusive drop at 11.30 am. Product talk with New Balance Product Team at 3 pm. Register below. Limited capacity.
via Lanza 1, Milan IT
07 May 2019 – 09 May 2019
Slam Jam at Venice Biennale

A Spazio Maiocchi presented three-day multimedia experience, curated by KALEIDOSCOPE, featuring many special guests.
Secret Location, Venice IT
10 May 2019
Napapijri Martine Rose 24h Experience

A Martine Rose curated 24h experience. Feat. Heartless Crew (reunited for the occasion), Oneman and Martelo.
Black 'N' White, Ayia Napa CY
19 June 2019 – 25 June 2019
Slam Jam Showroom Paris Edition

Feat. great new entries like Magliano, Northwave and more.
27 Boulevard Jules Ferry, Paris FR