June 2016

Slam Jam x Adidas Consortium


The Consortium Tour returns to Europe with Italian streetwear royalty Slam Jam reworking an Adidas model. Its twist on the Tubular Nova plays with the relationship between old and new in a refreshing way.

 

While collaborators often pluck a model from the past and propel it into the present via contemporary construction and materials, the team at Slam Jam has opted to subvert the method. Instead, it has selected the Tubular Nova, a shoe first released in 2016, and through materials have distressed it, aged it; toying with the principles of the originals line.

 

From a distance, the light colorway sits slickly alongside other clean, contemporary models, but closer inspection reveals the subtle detailing. Rather than a hyper modern synthetic they have gone for a traditional muslin and premium leather. Through slight distress around the shoe’s front panelling and deliberate creasing to the leather at the tip of the tongue, Slam Jam are having fun with the concept of the heritage sneaker. Unafraid to be flaunting, the shoe’s heel strap roars their name in block capitals.

 

Often streetwear is forward-oriented, concerned with the exuberance of the future rather than the weight of the past. The Slam Jam Tubular Nova explores the relationship between heritage and reinvention through a new, and unconventional lens.

04 May 2019
New Balance 990v5 Product Talk at Slam Jam Milano

Exclusive drop at 11.30 am. Product talk with New Balance Product Team at 3 pm. Register below. Limited capacity.
via Lanza 1, Milan IT
07 May 2019 – 09 May 2019
Slam Jam at Venice Biennale

A Spazio Maiocchi presented three-day multimedia experience, curated by KALEIDOSCOPE, featuring many special guests.
Secret Location, Venice IT
10 May 2019
Napapijri Martine Rose 24h Experience

A Martine Rose curated 24h experience. Feat. Heartless Crew (reunited for the occasion), Oneman and Martelo.
Black 'N' White, Ayia Napa CY
19 June 2019 – 25 June 2019
Slam Jam Showroom Paris Edition

Feat. great new entries like Magliano, Northwave and more.
27 Boulevard Jules Ferry, Paris FR
04 May 2019
New Balance 990v5 Product Talk at Slam Jam Milano

Exclusive drop at 11.30 am. Product talk with New Balance Product Team at 3 pm. Register below. Limited capacity.
via Lanza 1, Milan IT
07 May 2019 – 09 May 2019
Slam Jam at Venice Biennale

A Spazio Maiocchi presented three-day multimedia experience, curated by KALEIDOSCOPE, featuring many special guests.
Secret Location, Venice IT
10 May 2019
Napapijri Martine Rose 24h Experience

A Martine Rose curated 24h experience. Feat. Heartless Crew (reunited for the occasion), Oneman and Martelo.
Black 'N' White, Ayia Napa CY
19 June 2019 – 25 June 2019
Slam Jam Showroom Paris Edition

Feat. great new entries like Magliano, Northwave and more.
27 Boulevard Jules Ferry, Paris FR