June 2016

Slam Jam x Adidas Consortium


The Consortium Tour returns to Europe with Italian streetwear royalty Slam Jam reworking an Adidas model. Its twist on the Tubular Nova plays with the relationship between old and new in a refreshing way.

 

While collaborators often pluck a model from the past and propel it into the present via contemporary construction and materials, the team at Slam Jam has opted to subvert the method. Instead, it has selected the Tubular Nova, a shoe first released in 2016, and through materials have distressed it, aged it; toying with the principles of the originals line.

 

From a distance, the light colorway sits slickly alongside other clean, contemporary models, but closer inspection reveals the subtle detailing. Rather than a hyper modern synthetic they have gone for a traditional muslin and premium leather. Through slight distress around the shoe’s front panelling and deliberate creasing to the leather at the tip of the tongue, Slam Jam are having fun with the concept of the heritage sneaker. Unafraid to be flaunting, the shoe’s heel strap roars their name in block capitals.

 

Often streetwear is forward-oriented, concerned with the exuberance of the future rather than the weight of the past. The Slam Jam Tubular Nova explores the relationship between heritage and reinvention through a new, and unconventional lens.

05 September 2019
Carhartt WIP presents Posh isolation – 10 Years

Celebrating the first ten years of the Danish label Posh Isolation. New World Entertainment since 2009.
via Maiocchi 7, Milan IT
13 September 2019
Slam Jam Website Launch Party

A new era. A celebration about the brand new Slam Jam online store feat. NTS Radio and a series of International guests.
via Ferrari 37/b, Ferrara IT
19 September 2019
Spazio Maiocchi MFW

TBA
via Maiocchi 7, Milan IT
05 September 2019
Carhartt WIP presents Posh isolation – 10 Years

Celebrating the first ten years of the Danish label Posh Isolation. New World Entertainment since 2009.
via Maiocchi 7, Milan IT
13 September 2019
Slam Jam Website Launch Party

A new era. A celebration about the brand new Slam Jam online store feat. NTS Radio and a series of International guests.
via Ferrari 37/b, Ferrara IT
19 September 2019
Spazio Maiocchi MFW

TBA
via Maiocchi 7, Milan IT