May 2016

Slam Jam x Asics ‘6th Prll’


6TH PRLLL is a multidisciplinary project of Slam Jam consisting in a limited-edition ASICS GEL-LYTE III and in a 7” vinyl containing the namesake track 6TH PRLLL produced by Khalab & DJ Hendrix, which also served as the soundtrack for the launch video.

 

6TH PRLLL is the sequel of the successful project 5TH DIMENSION launched in 2010, through which Slam Jam created the story of an imaginary universe focused on active sports and dynamics, strictly connected to ASICS philosophy.

 

6TH PRLLL is a world that doesn’t exists but is real and populated by tribes. It is a darker version of the previous world, where black and shades of grey represent the unknown existence of those tribes.

 

By inverting to negative the ASICS GEL-LYTE III 5TH DIMENSION, the result is a brand new and far more aggressive version of the same shoe, the ASICS GEL-LYTE III 6TH PRLLL, where colors light up along with black and grey hues.

 

All these suggestions are condensed in a suggestive photoshoot by photographer Mustafa Sabbagh and by a short film directed by Federico Zanghi with art direction by Simone Valsecchi, who created piece by piece the masks worn by the four ancient knights, butchering the iconic Gel Lyte III to shape the evocative warriors traits.

15 December 2018
Slam Jam x Vans Launch

A Slam Jam and Vans joint venture to rethink the Era icon. Featuring a Slam Jam colors checkerboard, and some Fergus Purcell aka Fergadelic designed Slam Jam illustrated logotypes. Launch event will happen at Slam Jam Milano, from 6 to 9 pm, with drinks and music.
via Lanza 1, Milan IT
19 December 2018
Slam Jam Festa Di Natale

Slam Jam celebrates the end of the year by throwing an open 'Festa di Natale' at legendary ARLECCHINO DISCO, a stunning dance dom existing since the 1950s, in the outskirts of Ferrara. Music will be curated by Justin Van Der Volgen, Luca & Andrea. From 10.30 pm.
ARLECCHINO, Via Confine Superiore, 30, 44011 Santa Maria Codifiume FE
08 January 2019
Slam Jam Pitti Uomo 95 Guest Residency

During the 95th edition of Pitti Uomo in Florence (8-11 January, 2019), the multifaceted Italian urban culture company, Slam Jam, will celebrate thirty years of using clothing, art and music as a tool to connect like-minded tribe of people across the globe. Opening event will happen on 8 January, from 6 to 9 pm, by invitation only. The exhibitions will be open to public - free access - from 9 to 10 January, from 10 am to 7 pm, according to the Museum’s normal opening hours.
Museo Marino Marini, Florence
15 December 2018
Slam Jam x Vans Launch

A Slam Jam and Vans joint venture to rethink the Era icon. Featuring a Slam Jam colors checkerboard, and some Fergus Purcell aka Fergadelic designed Slam Jam illustrated logotypes. Launch event will happen at Slam Jam Milano, from 6 to 9 pm, with drinks and music.
via Lanza 1, Milan IT
19 December 2018
Slam Jam Festa Di Natale

Slam Jam celebrates the end of the year by throwing an open 'Festa di Natale' at legendary ARLECCHINO DISCO, a stunning dance dom existing since the 1950s, in the outskirts of Ferrara. Music will be curated by Justin Van Der Volgen, Luca & Andrea. From 10.30 pm.
ARLECCHINO, Via Confine Superiore, 30, 44011 Santa Maria Codifiume FE
08 January 2019
Slam Jam Pitti Uomo 95 Guest Residency

During the 95th edition of Pitti Uomo in Florence (8-11 January, 2019), the multifaceted Italian urban culture company, Slam Jam, will celebrate thirty years of using clothing, art and music as a tool to connect like-minded tribe of people across the globe. Opening event will happen on 8 January, from 6 to 9 pm, by invitation only. The exhibitions will be open to public - free access - from 9 to 10 January, from 10 am to 7 pm, according to the Museum’s normal opening hours.
Museo Marino Marini, Florence