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Salomon XT-EVO
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Comme des Garçons HOMME PLUS
Rei Kawakubo's aesthetic sense and versatility have made Comme Des Garçons, the main label and its various sub-labels, an ever-evolving workshop and global benchmark. Founded in 1978, CdG's Homme line, designed by Junya Watanabe since 2003, continues to contribute to the expansion of another fundamental part of the Japanese brand. Mixing typical black tones with muted colours in silhouettes between military and formal, CdG Homme offers an aseptic and hybrid approach to menswear, combining comfort and functionality.
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sacai
Japanese designer Chitose Abe founded sacai in 1999, after spending years under the guidance of Rei Kawakubo and Junya Watanabe. Abe has become the face of the modern avant-garde Japanism, an hybrid style that breaks down the thin line between casual and formal-wear, creating a constructive design approach genderless and without strict lines. Most famous are the brand’s “spliced” garments that literally fuse together not just two garment styles such as the bomber jacket and blazer, but two entire cultural patrimonies to produce surprisingly wearable pieces of avant garde design. -
Berner Kühl
Berner Kühl is a Copenhagen-based menswear brand that redefines contemporary wardrobe staples through the lens of technical artisanry. Established in 2020, the label unites functional performance with understated Scandinavian design. With materials sourced globally from Italy, Japan, and Scotland, Berner Kühl emphasizes structural longevity and conscious consumption, creating premium outerwear and ready-to-wear engineered to endure. -
Reebok
Reebok International Limited was founded in 1895 in Bolton, Lancashire, England. With a strong focus on activewear, Reebok conquered the market thanks to iconic silhouettes as the Club C, created in 1985 for a minimalist tennis style code, quickly became a hit also for the streets. The Instapump model was the first take of Reebok in creating a cutting-edge design for running sneakers and the early 90s streetwear market. Thanks to the vision of Steven Smith, the model is extremely popular in the Asian market. Always considered an underrated brand, Reebok has set a visionary mentality and it has brought collaborations with Vetements, Maison Margiela, MISBHV, Brain Dead, and JJJJound, all of them with a futuristic approach to design, technology, and storytelling.
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