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No Problemo
No Problemo offers a premium and unisex uniform of workwear, graphic styles and contemporary streetwear staples. Brought to you by Aries, the brand creates trusted fits across genderless silhouettes with attention to detail, quality of production and finish, all made possible through an established and transparent supply chain.
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Aries
Leaving Rome in the 1990s for London to study at the prestigious Central Saint Martins fashion school, Sofia Prantera founded Aries together with English designer Fergus Purcell and the support of Slam Jam's Luca Benini, in 2010, after the experience with cult brand Silas. The slogan of Aries "No Problemo" identifies Prantera's DIY mentality of combining set of references that mirror her own particular biography and passions (subcultures, cyberpunk, skateboarding, raves, the British landscape), defining a genderless streetwear and sought-after fashion staples. -
Carhartt WIP
Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) combines authentic adaptations of the robust American archetypes while engaging with the subcultures that have embraced it. Meanwhile, with a growing network and a strong foundation, Carhartt WIP opened its first store in London in 1997 and began to engage with cultural spheres outside its own industry. This saw the brand launch its own skate team and music departments, while also supporting an array of artists and releasing various publications. Since 2010 Carhartt WIP has worked with a number of like-minded brands, including A.P.C., Converse, Fragment Design, Junya Watanabe Man, Nike and Vetements, as well as collaborating with music icons, such as Fela Kuti, Underground Resistance, and Vestax. -
Dr. Martens
The social and political value of Dr. Martens amphibian boots mirrors the British society of the 60s. The 1st of April 1960 Dr.Martens dropped its best-selling ever boots, the 1460 with the infamous yellow stitching. Wearing Dr.Martens is synonym with rebellion, durability and high quality goods.
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