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Founded by the “godfather of sportswear” Massimo Osti in Bologna in 1971, C.P. Company is the original Italian sportswear brand. It pioneered the fusion of the functionality of vintage military uniforms, work and outdoorswear with avant garde Italian fabric and garment dyeing innovation which is the definition of the Italian Sportswear look. Today these two elements continue to dominate the DNA of the brand as it produces new functional sportswear hybrids with proprietary fabrics and garment dye treatments to poetically reflect the demands of contemporary urban life.